Tracy Rummel
Founder and President
The Brandsoup Agency

Tracy Rummel is founder of The Brandsoup Agency and advises entrepreneurs and business executives on marketing and communication strategy, finding creative solutions and driving big results. A Texas native and 20+ year marketing and technology veteran, Rummel has supported a number of business and technology leadership initiatives such as HATCH Pitch which began over two years ago at SXSW, TechStreet Houston, Women in Technology, Inc. (WITI), Association for Women in Computing (AWC) and mentor for SXSW V2V in Las Vegas. Her blog, The Soup, covers topics on marketing and technology.

Previous roles include Director Channel Marketing for Hubwoo responsible for its strategic partnership with Microsoft, Senior Marketing lead for Microsoft where she was recognized for multiple best practices worldwide, and a variety of marketing roles for Nokia, Dr Pepper, Sprint, HP and Siemens.