Keynote Speaker

Anita Sehgal
Anita Sehgal
Senior Vice President, Marketing & Communications
Houston Astros

Anita Sehgal joined the Astros as Senior Vice President, Marketing and Communications in January 2015. In her current role, Anita oversees all marketing, media and communications functions and provides strategic brand and communication leadership for the ballclub's marketing, media, business, foundation, and community initiatives.

Prior to joining the Houston organization, Anita spent over 20 years in various strategic marketing functions with organizations including FGL Sports, Best Buy and most recently Academy Sports + Outdoors. She joined Academy Sports + Outdoors in February 2009 and served as Senior Vice President, Marketing and Advertising until July 2014. Prior to holding that post, Anita spent four and a half years with Best Buy Canada as Director, Customer Experience. She also spent four years with Canada's largest sporting goods retailer, The Forzani Group, Ltd. as their Director of Marketing.

Hailing from Canada's Regina, Saskatchewan, Anita received a bachelor's of business administration degree, with a focus in marketing and human resources, from the University of Regina. Anita works hard to make a lasting impact on the local community through volunteer and leadership efforts. She plays an active role in several Houston-based organizations, including her position as an Executive Committee Board Member of the Boys and Girls Club of Greater Houston and as an Advisory Board member of TDECU. She is also a member of the Sports, Sponsorship and Sales Advisory Board for Baylor University and a Brand 50 member of World 50.

In addition to being an avid sports fan, Anita loves to travel and embraces the local culture, climate and cuisine wherever the road takes her.